Grow Donors
Tools to retain & upgrade donors
The average nonprofit loses over HALF its donors each year. Of course, you can’t control whether donors move or their finances change. But you CAN control the donor experience, so that every interaction with your nonprofit is a positive one.
Research shows that meaningful, year-round contact with donors is critical to retaining and growing their gifts. Abeja helps fundraisers consistently ASK for gifts in high-return formats, THANK donors, and REPORT gift impact back to donors.
Jump to: Thank Communications | Report Communications
ASK COMMUNICATIONS
Appeal Letter
Our expert team will handle the writing, design, data prep, and print management of your donation letter. But at every key step, you will have the chance to provide vital feedback.
— 8.5” x 14” appeal letter
— Content customized by donors’ giving histories
— Perforated reply slip
— #10 outer envelope
— #9 reply envelope
“Your services saved us so much time. Previously, we were doing every step of the process ourselves —writing, editing, printing, stuffing envelopes, and mailing.”
Appeal Campaign
Multi-channel campaigns combine a custom appeal letter with matching email reminders and a well-crafted donation page. These campaigns tend to produce response rates that are far higher than any single tactic.
In addition to managing your appeal letter, Abeja will provide copy and design advice for your digital campaign elements.
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Appeal Letter
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Optimized Donation Page
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Appeal Support Emails
“With Abeja, we were able to coordinate our fundraising letters, donation landing page, and email campaigns. Got all 3 working together like chess pieces in the hand of a grand master.”
Year-end Campaign
Nearly a third of all giving occurs in November and December — with a critical spike in the last few days of the year. Ensure your message is heard loud and clear by adding more donor touchpoints to year-end campaign.
Abeja will create and manage the production details of your print pieces, then provide copy and design advice for your digital tactics.
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Appeal campaign
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Gratitude or holiday card
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Postcard reminder
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4 email reminders
Jump to: Top | Ask Communications | Report Communications
THANK COMMUNICATIONS
A great donor thank you is much more than a gift receipt. Or the same old automated email. It’s your biggest chance to show a donor how meaningful their gift is to your nonprofit — in a highly personal way.
Keep your gratitude game fresh with these custom thank you communications.
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Thank you note cards
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Thank you letters
Jump to: Top | Ask Communications | Thank Communications
REPORT COMMUNICATIONS
Keep building your relationship with donors in between your asks with polished report communications. Our cost-effective newsletters and impact reports will show donors how you’re using their past gifts, educate them about your programs, and get them excited about future chances to invest in your mission.
Both print and digital (PDF) versions are available.
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Quarterly or biannual newsletter
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Impact report
“Compliments have been rolling in on how nice our annual report looks this year! ‘Very readable.’ Thank you again for helping us communicate well with our donors.”