You can’t control USPS and most nonprofits shouldn’t stop fundraising by mail. But you can take steps to wisely control your costs.

Compelling images connect donors to your mission, and boost your fundraising efforts

Someone plans to poach your fundraiser. And they want to do it at the worst possible time, right before year-end Giving Season!

The average conversion rate for a main donation page sits at just 17%. Here are 5 fixes to make to your donate page now.

With paper prices rising, what can nonprofits do to ensure their year-end mailings are timely and cost-effective?

Why do so many organizations “go dark” with their donor base in the first half of the year? Or, where the real grief lies: Why does the average nonprofit lose over 56 percent of its hard-won donors each year?

In this webinar, Brianna Klink reveals how to use your donor data to set achievable fundraising goals and pursue more successful strategies.

A persona is a semi-fictional representation of your ideal donor. It helps you visualize them so that you can write donation letters that feel like a 1-to-1 conversation with that person only.

With the pandemic, I’ve had to find new hobbies at home. I recently started a garden and discovered an interesting parallel between growing asparagus and acquiring donors.

Acquisition is critical to replace the 57 percent of donors who lapse each year. But acquisition is also the most expensive individual fundraising activity. Here’s how to maximize your investment.

I recently discovered an inspiring brand story that was more original and moving than much of the nonprofit writing I saw in 2020. Where did this wonderful writing come from? A fruit company.

Download our free, step-by-step guide to apply for your nonprofit authorization. We outline the fastest, most efficient way to start saving money on postage so you can spend more of your time on saving the world.

The U.S. Postal Service offers you the chance to mail your fundraising letters at a reduced rate of 17.8 cents apiece, but not enough nonprofits take advantage of this smart way to boost your mail profits.

Too many reply slips contain stoppers. This is direct mail talk for stuff that makes the donor say, “Yuck. I’ll do this later” and set aside your donation letter. Here’s how to fix that.

In this webinar, Brianna Klink offers tips to save you time and money in designing, printing, and mailing your donation letter.

In this webinar, Laura Ingalls helps nonprofits write more effective year-end donation letters.

I was delighted when I recently received three direct mail pieces from organizations I admire. But my heart broke when I read them. In fact, it broke twice.

In this webinar, Brianna Klink reveals a 4-step process for maximizing your fundraising data.

Corona beer faced a tough decision. With coronavirus raging, should they pursue a $40 million marketing campaign, pause it, or stop it entirely? Nonprofits debated the same choices before the spring 2020 fundraising season. Learn how data made a difference for both.

Normally, this would be the second-largest fundraising time of the year – with spring donation letters and events in full force. But the speed at which life has changed has some nonprofits thinking twice about fundraising ... at least right now. What’s the right approach for you?