Blog
Save the Fundraisers
Someone plans to poach your fundraiser. And they want to do it at the worst possible time, right before year-end Giving Season!
Consistency for What?
Why do so many organizations “go dark” with their donor base in the first half of the year? Or, where the real grief lies: Why does the average nonprofit lose over 56 percent of its hard-won donors each year?
How to Set Fundraising Goals That Make Sense
In this webinar, Brianna Klink reveals how to use your donor data to set achievable fundraising goals and pursue more successful strategies.
What Asparagus and Donors Have in Common
With the pandemic, I’ve had to find new hobbies at home. I recently started a garden and discovered an interesting parallel between growing asparagus and acquiring donors.
Leasing a Donor List? Do These 3 Things First
Acquisition is critical to replace the 57 percent of donors who lapse each year. But acquisition is also the most expensive individual fundraising activity. Here’s how to maximize your investment.
[Video] Discover Gold in Your Donor Data
In this webinar, Brianna Klink reveals a 4-step process for maximizing your fundraising data.
3 Things Nonprofits Can Learn from Corona Beer
Corona beer faced a tough decision. With coronavirus raging, should they pursue a $40 million marketing campaign, pause it, or stop it entirely? Nonprofits debated the same choices before the spring 2020 fundraising season. Learn how data made a difference for both.
COVID-19: Should Your Nonprofit Be Fundraising?
Normally, this would be the second-largest fundraising time of the year – with spring donation letters and events in full force. But the speed at which life has changed has some nonprofits thinking twice about fundraising ... at least right now. What’s the right approach for you?
[Video] How Effective Is Your Fundraising?
In this video, Brianna Klink looks at how to create a basic data dashboard to drive sound fundraising strategy in your nonprofit.
Our Most Popular Fundraising Tool in 2019
Hundreds of nonprofits have downloaded this basic fundraising plan template over the last year. That’s because it can take you from “I somehow have to raise $X,XXX,XXX … ” to “I have a documented plan with well-defined, manageable tasks!”
Is #Giving Tuesday Worth It for Your Nonprofit? [Infographic]
For some nonprofits, Giving Tuesday is a great idea. It fits well with their existing fundraising strategy and strengths. But for others, especially smaller nonprofits, Giving Tuesday can be a distraction from more effective, year-end tactics.
5 Donation Page Fixes to Make Before Giving Season
Online giving is a growing source of revenue for most nonprofits. Ahead of fundraising season, it’s important to review the state of your donation page and make it as easy as possible to give.
To Hit Year-End Goals, Go Beyond Content Marketing for Nonprofits
Nonprofit folks are great improvisers. But don’t wing it when it comes to your year-end fundraising content. Make plans now to delight donors.
Plan Your Giving Season Budget [Free Template]
Our free Giving Season Budget Template can help you forecast for your year-end campaign. It comes pre-populated with industry benchmarks and useful formulas.
Find Your Fundraising Fit for Giving Season [Free Guide]
Every nonprofit has the skill and will to do certain fundraising tasks, but not others. Use our Fundraising Self Audit to measure where you are today and to find your perfect fit for Giving Season.
Survey Reveals Top Barriers to Year-end Fundraising Success
Results from the 2019 Giving Season Survey reveal that most nonprofits know their main fundraising barriers, but only a few have a plan in place to remove them in time to boost year-end revenue.
5 Signs You're a Donor Keeper, Not a Player
The current donor retention rate suggests that many nonprofits are players, not keepers. Are you telling donors you want a long-term term relationship?
3 Signs That Instantly Identify Nonprofits with Bad Fundraising Skills
I’ve had the honor of serving alongside some truly talented fundraisers. A recent article on leadership got me thinking about these fundraising leaders, and how easy it is for nonprofits to veer off course without them.
Donor Stewardship: How Sour Feedback Can Still Be Sweet
A grumpy note from a donor can spoil your day. But if you’re open to learning, you may discover new ways to improve donor stewardship and boost donor retention rates.
6 Myths That Fool New Fundraisers
No one likes to be fooled, especially where money is concerned. But if you’re a novice to the fundraising world, it’s easy to get distracted by all the fads that clog your inbox. Here are 6 of the top myths that I hear new fundraisers repeat. Let’s do some myth-busting with the latest research on these topics.