With the pandemic, I’ve had to find new hobbies at home. I recently started a garden and discovered an interesting parallel between growing asparagus and acquiring donors.

Acquisition is critical to replace the 57 percent of donors who lapse each year. But acquisition is also the most expensive individual fundraising activity. Here’s how to maximize your investment.

The current donor retention rate suggests that many nonprofits are players, not keepers. Are you telling donors you want a long-term term relationship?