The average conversion rate for a main donation page sits at just 17%. Here are 5 fixes to make to your donate page now.

A persona is a semi-fictional representation of your ideal donor. It helps you visualize them so that you can write donation letters that feel like a 1-to-1 conversation with that person only.

Most nonprofits have these annual tax summaries out to donors by January 31. But these aren’t just a donor thank you. When done correctly, they’re both a legal record and a donor stewardship and retention tool.

Nonprofit annual reports have a bad reputation. But when done well, they can be a vital tool to retain and grow gifts from the donors you have — and even inspire the donors you don’t have.

My parents taught me to give of my time. That led me to a nonprofit career and, as soon as I could, to become as generous of a donor as possible. If I had more, I would give more. But the sad truth is, I have tried to give more and failed repeatedly. Here’s why.

Often we’re so eager to start executing on a marketing campaign that we forget or rush through the other two parts: strategy and evaluation. But when you rush to execution, I can practically guarantee campaign failure. Or if luck is on your side, partial results. Here’s how to do it right.

A well-managed story bank prevents those “oh crap” moments when you need to tell the perfect story with the perfect photo – and it just doesn’t exist.

Quality content matters because it’s the very fuel of effective fundraising. But many small-to-medium nonprofits struggle to create and distribute consistent communications. Who’s to blame? The god of perfection.

It doesn’t matter whether your nonprofit is in Arizona or Abuja. The one audience that seems to vex us the most is donors. How can we keep up with what donors are thinking and tell them stories that will inspire them to give? Thinking through your “buyer journey” is a good place to start. Here’s how.

Nonprofits love to save money. Relying on low-cost digital tools like email and social media is a great way to do that. But nonprofits also need people to read and respond to their communications. And research shows that’s getting harder for some nonprofits to achieve online. Get the solution. 

Three out of four nonprofits admit they use social media to talk about their events, their activities and their needs. In doing so, they miss the true purpose of social media. Find out why now is a good time for nonprofits to rethink their social media strategies. 

Vanity metrics are rarely correlated to real outcomes, like increasing donations so you can provide more meals to people in need. Your nonprofit’s mission is why you exist. And everything you do, including PR, should contribute to that mission in some way.