A persona is a semi-fictional representation of your ideal donor. It helps you visualize them so that you can write donation letters that feel like a 1-to-1 conversation with that person only.

Hundreds of nonprofits have downloaded this basic fundraising plan template over the last year. That’s because it can take you from “I somehow have to raise $X,XXX,XXX … ” to “I have a documented plan with well-defined, manageable tasks!”

Our free Giving Season Budget Template can help you forecast for your year-end campaign. It comes pre-populated with industry benchmarks and useful formulas.

All too often, the year starts and fundraising planning gives way to crisis control. To help you get out of emergency mode, I’m sharing this nonprofit fundraising plan template – all ready for you to customize. If you’ve ever wondered how to write a successful fundraising strategy, this is a great start.