Blog
Save the Fundraisers
Someone plans to poach your fundraiser. And they want to do it at the worst possible time, right before year-end Giving Season!
Consistency for What?
Why do so many organizations “go dark” with their donor base in the first half of the year? Or, where the real grief lies: Why does the average nonprofit lose over 56 percent of its hard-won donors each year?
Leasing a Donor List? Do These 3 Things First
Acquisition is critical to replace the 57 percent of donors who lapse each year. But acquisition is also the most expensive individual fundraising activity. Here’s how to maximize your investment.
[Video] Discover Gold in Your Donor Data
In this webinar, Brianna Klink reveals a 4-step process for maximizing your fundraising data.
Nonprofit Burnout: 3 Things You Need to Know
Do you know the difference between stress and burnout? Left untreated, burnout can lead to serious health issues and affect long-term quality of life. Here’s how to spot and start solving burnout — for yourself and your nonprofit co-workers.
To Hit Year-End Goals, Go Beyond Content Marketing for Nonprofits
Nonprofit folks are great improvisers. But don’t wing it when it comes to your year-end fundraising content. Make plans now to delight donors.
For Fundraisers, Groundhog Day is Coming
Is your fundraising team stressed by never-ending revenue goals? Here’s how managers can break that cycle and help their fundraisers feel more supported in the year ahead.
Donor Stewardship: How Sour Feedback Can Still Be Sweet
A grumpy note from a donor can spoil your day. But if you’re open to learning, you may discover new ways to improve donor stewardship and boost donor retention rates.
Is Donor Stewardship Sinking?
My parents taught me to give of my time. That led me to a nonprofit career and, as soon as I could, to become as generous of a donor as possible. If I had more, I would give more. But the sad truth is, I have tried to give more and failed repeatedly. Here’s why.
Love Your Job More: Practice Selective Listening
There comes a point when you will know more than the people who are commenting on your work. And they rarely make comments to learn about the field of fundraising and its quirks. Listening to them will make work less effective — and that’s something fundraisers literally can’t afford to do.
Field Guide to Nonprofit Marketing Campaigns
Often we’re so eager to start executing on a marketing campaign that we forget or rush through the other two parts: strategy and evaluation. But when you rush to execution, I can practically guarantee campaign failure. Or if luck is on your side, partial results. Here’s how to do it right.