With paper prices rising, what can nonprofits do to ensure their year-end mailings are timely and cost-effective?

Download our free, step-by-step guide to apply for your nonprofit authorization. We outline the fastest, most efficient way to start saving money on postage so you can spend more of your time on saving the world.

The U.S. Postal Service offers you the chance to mail your fundraising letters at a reduced rate of 17.8 cents apiece, but not enough nonprofits take advantage of this smart way to boost your mail profits.

Too many reply slips contain stoppers. This is direct mail talk for stuff that makes the donor say, “Yuck. I’ll do this later” and set aside your donation letter. Here’s how to fix that.

In this webinar, Brianna Klink offers tips to save you time and money in designing, printing, and mailing your donation letter.

I was delighted when I recently received three direct mail pieces from organizations I admire. But my heart broke when I read them. In fact, it broke twice.

A clean donor database means better deliverability for your appeals, more donations, and fewer donor complaints. And you really can clean your data yourself — if you take on our first “Love Your Donor Data Challenge.”

Is it tacky to include a reply slip in your holiday card? Our blog explores both sides of the debate and offers some helpful tips on how to choose.

Have you heard this saying? “Cheap, Fast, and Good. Pick two.” When it comes to choosing postage for your year-end appeal, this project management truth definitely applies. Here’s how to make your choice.

Take on tricky donor database errors caused by nicknames and foreign language characters with this step-by-step guide. It’s part 3 of our data hygiene series.

Studies show that donors read their own names first and then decide whether to keep reading your donation letter. You need to do everything you can to make sure those names are correct – and these donor data fixes can help.

This blog is the first in a series on data hygiene. We look at why a clean donor database will help you connect better with donors and save you time (and money!). Plus, get step-by-step instructions on how to fix common data issues.

It’s frustrating when a donation request letter doesn’t perform. But before you switch formats to a postcard or go completely digital, consider this simple explanation instead.

If your charity mail can convey the feeling of getting a letter from friends or family, even a tiny bit, I’d argue it leans more toward the kind of mail we need (and save!) rather than the kind of mail that’s headed straight into the recycle bin.

Smart string strategy could mean the difference between a donation to your organization, or a mailing that goes straight to the recycling bin.

Choosing what postage to use for your donor mail can be tricky. You want your mailing to get to donors quickly. And you want them to know how important you are to them, but alas, you have a budget. Terri Shoemaker helps you sort out the options.

We know how easy it is for fundraising appeals to get complicated. The executive director wants this. A board member likes that. But those extra things don’t impress most donors, and they come at a hidden cost to your nonprofit.

As I moved up the nonprofit ladder, I started a one-woman campaign against print. If there was no proof of ROI, I destroyed it and sometimes recreated it in digital form. But now I know that when print and email get together, average response rates soar. That means more money to fund programs and make meaningful change happen.

Shakespeare penned the words, “Beware the ides of March,” in his play Julius Caesar. The piece recounts the Roman ruler’s assassination by angry mob and stabbing. I hate to be dramatic, but sometimes being a fundraiser can feel just like that.  Here's how to deal with disgruntled donors and still keep your cool.