Why do so many organizations “go dark” with their donor base in the first half of the year? Or, where the real grief lies: Why does the average nonprofit lose over 56 percent of its hard-won donors each year?

In this webinar, Brianna Klink reveals how to use your donor data to set achievable fundraising goals and pursue more successful strategies.

Acquisition is critical to replace the 57 percent of donors who lapse each year. But acquisition is also the most expensive individual fundraising activity. Here’s how to maximize your investment.

In this webinar, Brianna Klink reveals a 4-step process for maximizing your fundraising data.

Corona beer faced a tough decision. With coronavirus raging, should they pursue a $40 million marketing campaign, pause it, or stop it entirely? Nonprofits debated the same choices before the spring 2020 fundraising season. Learn how data made a difference for both.

Normally, this would be the second-largest fundraising time of the year – with spring donation letters and events in full force. But the speed at which life has changed has some nonprofits thinking twice about fundraising ... at least right now. What’s the right approach for you?

In this video, Brianna Klink looks at how to create a basic data dashboard to drive sound fundraising strategy in your nonprofit.

Hundreds of nonprofits have downloaded this basic fundraising plan template over the last year. That’s because it can take you from “I somehow have to raise $X,XXX,XXX … ” to “I have a documented plan with well-defined, manageable tasks!”

Have you heard this saying? “Cheap, Fast, and Good. Pick two.” When it comes to choosing postage for your year-end appeal, this project management truth definitely applies. Here’s how to make your choice.

For some nonprofits, Giving Tuesday is a great idea. It fits well with their existing fundraising strategy and strengths. But for others, especially smaller nonprofits, Giving Tuesday can be a distraction from more effective, year-end tactics.

Our free Giving Season Budget Template can help you forecast for your year-end campaign. It comes pre-populated with industry benchmarks and useful formulas.

Every nonprofit has the skill and will to do certain fundraising tasks, but not others. Use our Fundraising Self Audit to measure where you are today and to find your perfect fit for Giving Season.

Results from the 2019 Giving Season Survey reveal that most nonprofits know their main fundraising barriers, but only a few have a plan in place to remove them in time to boost year-end revenue.

The current donor retention rate suggests that many nonprofits are players, not keepers. Are you telling donors you want a long-term term relationship?

I’ve had the honor of serving alongside some truly talented fundraisers. A recent article on leadership got me thinking about these fundraising leaders, and how easy it is for nonprofits to veer off course without them.

A grumpy note from a donor can spoil your day. But if you’re open to learning, you may discover new ways to improve donor stewardship and boost donor retention rates.

My parents taught me to give of my time. That led me to a nonprofit career and, as soon as I could, to become as generous of a donor as possible. If I had more, I would give more. But the sad truth is, I have tried to give more and failed repeatedly. Here’s why.

No one likes to be fooled, especially where money is concerned. But if you’re a novice to the fundraising world, it’s easy to get distracted by all the fads that clog your inbox. Here are 6 of the top myths that I hear new fundraisers repeat. Let’s do some myth-busting with the latest research on these topics.

Nonprofits often want a bigger slice of the fundraising pie. But many are uncertain about which fundraising strategies to use and how to properly balance them. And some are not preparing for both their short-term and long-term needs.

I sing the praises of the small donor. Those generous folks that give when they can to a mailing, or online, or even to your very specific appeal on social media. Why? Because they’re the ones doing the heavy lifting in nonprofitland.