The average conversion rate for a main donation page sits at just 17%. Here are 5 fixes to make to your donate page now.

If you write fundraising emails, you know it’s a lot of work to get donors to click through and not just swipe left. That’s why we prepared this email checklist to help you keep moving toward your year-end goals.

For some nonprofits, Giving Tuesday is a great idea. It fits well with their existing fundraising strategy and strengths. But for others, especially smaller nonprofits, Giving Tuesday can be a distraction from more effective, year-end tactics.

Online giving is a growing source of revenue for most nonprofits. Ahead of fundraising season, it’s important to review the state of your donation page and make it as easy as possible to give.

No one likes to be fooled, especially where money is concerned. But if you’re a novice to the fundraising world, it’s easy to get distracted by all the fads that clog your inbox. Here are 6 of the top myths that I hear new fundraisers repeat. Let’s do some myth-busting with the latest research on these topics.

Nonprofits love to save money. Relying on low-cost digital tools like email and social media is a great way to do that. But nonprofits also need people to read and respond to their communications. And research shows that’s getting harder for some nonprofits to achieve online. Get the solution. 

As I moved up the nonprofit ladder, I started a one-woman campaign against print. If there was no proof of ROI, I destroyed it and sometimes recreated it in digital form. But now I know that when print and email get together, average response rates soar. That means more money to fund programs and make meaningful change happen.

Some 52 percent of all websites use Google Analytics. But few of the nonprofits I’ve worked for have this free tool installed. And even fewer use the data to guide decision making. 

This condition could eventually be fatal. Here’s why.