Blog
Postage Rates Make a Record Jump
You can’t control USPS and most nonprofits shouldn’t stop fundraising by mail. But you can take steps to wisely control your costs.
Save the Fundraisers
Someone plans to poach your fundraiser. And they want to do it at the worst possible time, right before year-end Giving Season!
5 Ways Nonprofits Block Online Giving
The average conversion rate for a main donation page sits at just 17%. Here are 5 fixes to make to your donate page now.
Consistency for What?
Why do so many organizations “go dark” with their donor base in the first half of the year? Or, where the real grief lies: Why does the average nonprofit lose over 56 percent of its hard-won donors each year?
How to Set Fundraising Goals That Make Sense
In this webinar, Brianna Klink reveals how to use your donor data to set achievable fundraising goals and pursue more successful strategies.
Donor Persona Worksheet [Free Download]
A persona is a semi-fictional representation of your ideal donor. It helps you visualize them so that you can write donation letters that feel like a 1-to-1 conversation with that person only.
[Video] Unlock the Secrets of Storytelling
In this webinar, Laura Ingalls helps nonprofits write more effective year-end donation letters.
[Video] Discover Gold in Your Donor Data
In this webinar, Brianna Klink reveals a 4-step process for maximizing your fundraising data.
COVID-19: Should Your Nonprofit Be Fundraising?
Normally, this would be the second-largest fundraising time of the year – with spring donation letters and events in full force. But the speed at which life has changed has some nonprofits thinking twice about fundraising ... at least right now. What’s the right approach for you?
[Video] How Effective Is Your Fundraising?
In this video, Brianna Klink looks at how to create a basic data dashboard to drive sound fundraising strategy in your nonprofit.
Nonprofit Writing Style Guide Template [Free Download]
Customize this template to create more consistent and engaging communications in 2020. Plus, this style guide will save your team time and hassle.
Reply Slips in Holiday Cards: Tacky or Tactical?
Is it tacky to include a reply slip in your holiday card? Our blog explores both sides of the debate and offers some helpful tips on how to choose.
Fundraising Emails: Use This Checklist for More Success
If you write fundraising emails, you know it’s a lot of work to get donors to click through and not just swipe left. That’s why we prepared this email checklist to help you keep moving toward your year-end goals.
Better Donation Letters and Email through Data Hygiene (Part 3)
Take on tricky donor database errors caused by nicknames and foreign language characters with this step-by-step guide. It’s part 3 of our data hygiene series.
Better Donation Letters and Email through Data Hygiene (Part 2)
Studies show that donors read their own names first and then decide whether to keep reading your donation letter. You need to do everything you can to make sure those names are correct – and these donor data fixes can help.
Donation Letters: 5 Scary Writing Mistakes and How to Fix Them
If you write donation request letters, then you know how frightening the job can be. So much rides on you finding just the right words. Here are five of the most common writing issues and how you can fix them in your next donation letter.
Better Donation Letters and Email through Data Hygiene (Part 1)
This blog is the first in a series on data hygiene. We look at why a clean donor database will help you connect better with donors and save you time (and money!). Plus, get step-by-step instructions on how to fix common data issues.
Plan Your Giving Season Budget [Free Template]
Our free Giving Season Budget Template can help you forecast for your year-end campaign. It comes pre-populated with industry benchmarks and useful formulas.
Find Your Fundraising Fit for Giving Season [Free Guide]
Every nonprofit has the skill and will to do certain fundraising tasks, but not others. Use our Fundraising Self Audit to measure where you are today and to find your perfect fit for Giving Season.
5 Signs You're a Donor Keeper, Not a Player
The current donor retention rate suggests that many nonprofits are players, not keepers. Are you telling donors you want a long-term term relationship?