The average conversion rate for a main donation page sits at just 17%. Here are 5 fixes to make to your donate page now.

Too many reply slips contain stoppers. This is direct mail talk for stuff that makes the donor say, “Yuck. I’ll do this later” and set aside your donation letter. Here’s how to fix that.

In this webinar, Brianna Klink offers tips to save you time and money in designing, printing, and mailing your donation letter.

Is it tacky to include a reply slip in your holiday card? Our blog explores both sides of the debate and offers some helpful tips on how to choose.

Online giving is a growing source of revenue for most nonprofits. Ahead of fundraising season, it’s important to review the state of your donation page and make it as easy as possible to give.

We know how easy it is for fundraising appeals to get complicated. The executive director wants this. A board member likes that. But those extra things don’t impress most donors, and they come at a hidden cost to your nonprofit.