Someone plans to poach your fundraiser. And they want to do it at the worst possible time, right before year-end Giving Season!

The average conversion rate for a main donation page sits at just 17%. Here are 5 fixes to make to your donate page now.

Why do so many organizations “go dark” with their donor base in the first half of the year? Or, where the real grief lies: Why does the average nonprofit lose over 56 percent of its hard-won donors each year?

A persona is a semi-fictional representation of your ideal donor. It helps you visualize them so that you can write donation letters that feel like a 1-to-1 conversation with that person only.

I recently discovered an inspiring brand story that was more original and moving than much of the nonprofit writing I saw in 2020. Where did this wonderful writing come from? A fruit company.

Too many reply slips contain stoppers. This is direct mail talk for stuff that makes the donor say, “Yuck. I’ll do this later” and set aside your donation letter. Here’s how to fix that.

In this webinar, Laura Ingalls helps nonprofits write more effective year-end donation letters.

Corona beer faced a tough decision. With coronavirus raging, should they pursue a $40 million marketing campaign, pause it, or stop it entirely? Nonprofits debated the same choices before the spring 2020 fundraising season. Learn how data made a difference for both.

Normally, this would be the second-largest fundraising time of the year – with spring donation letters and events in full force. But the speed at which life has changed has some nonprofits thinking twice about fundraising ... at least right now. What’s the right approach for you?

A clean donor database means better deliverability for your appeals, more donations, and fewer donor complaints. And you really can clean your data yourself — if you take on our first “Love Your Donor Data Challenge.”

Customize this template to create more consistent and engaging communications in 2020. Plus, this style guide will save your team time and hassle.

Most nonprofits have these annual tax summaries out to donors by January 31. But these aren’t just a donor thank you. When done correctly, they’re both a legal record and a donor stewardship and retention tool.

Do you know the difference between stress and burnout? Left untreated, burnout can lead to serious health issues and affect long-term quality of life. Here’s how to spot and start solving burnout — for yourself and your nonprofit co-workers.

Is it tacky to include a reply slip in your holiday card? Our blog explores both sides of the debate and offers some helpful tips on how to choose.

If you write fundraising emails, you know it’s a lot of work to get donors to click through and not just swipe left. That’s why we prepared this email checklist to help you keep moving toward your year-end goals.

I have a working theory. The further away we get from childhood the harder it gets to spot a great story. And you need to find that story if you want your donation letter to succeed.

For some nonprofits, Giving Tuesday is a great idea. It fits well with their existing fundraising strategy and strengths. But for others, especially smaller nonprofits, Giving Tuesday can be a distraction from more effective, year-end tactics.

Online giving is a growing source of revenue for most nonprofits. Ahead of fundraising season, it’s important to review the state of your donation page and make it as easy as possible to give.

If you write donation request letters, then you know how frightening the job can be. So much rides on you finding just the right words. Here are five of the most common writing issues and how you can fix them in your next donation letter.

Nonprofit folks are great improvisers. But don’t wing it when it comes to your year-end fundraising content. Make plans now to delight donors.