Blog
Save the Fundraisers
Someone plans to poach your fundraiser. And they want to do it at the worst possible time, right before year-end Giving Season!
How to Cope with Higher Paper Prices
With paper prices rising, what can nonprofits do to ensure their year-end mailings are timely and cost-effective?
Consistency for What?
Why do so many organizations “go dark” with their donor base in the first half of the year? Or, where the real grief lies: Why does the average nonprofit lose over 56 percent of its hard-won donors each year?
What Asparagus and Donors Have in Common
With the pandemic, I’ve had to find new hobbies at home. I recently started a garden and discovered an interesting parallel between growing asparagus and acquiring donors.
Emotional Storytelling, from a Fruit Company
I recently discovered an inspiring brand story that was more original and moving than much of the nonprofit writing I saw in 2020. Where did this wonderful writing come from? A fruit company.
Your USPS Nonprofit Authorization: How to Apply
Download our free, step-by-step guide to apply for your nonprofit authorization. We outline the fastest, most efficient way to start saving money on postage so you can spend more of your time on saving the world.
How to Save Money on Postage
The U.S. Postal Service offers you the chance to mail your fundraising letters at a reduced rate of 17.8 cents apiece, but not enough nonprofits take advantage of this smart way to boost your mail profits.
Your Reply Slip: Donor Trick or Treat?
Too many reply slips contain stoppers. This is direct mail talk for stuff that makes the donor say, “Yuck. I’ll do this later” and set aside your donation letter. Here’s how to fix that.
[Video] Avoid Costly Donor Mail Traps
In this webinar, Brianna Klink offers tips to save you time and money in designing, printing, and mailing your donation letter.
[Video] Discover Gold in Your Donor Data
In this webinar, Brianna Klink reveals a 4-step process for maximizing your fundraising data.
3 Things Nonprofits Can Learn from Corona Beer
Corona beer faced a tough decision. With coronavirus raging, should they pursue a $40 million marketing campaign, pause it, or stop it entirely? Nonprofits debated the same choices before the spring 2020 fundraising season. Learn how data made a difference for both.
Donor Acknowledgement Letters: How to Get Them Done Right
Most nonprofits have these annual tax summaries out to donors by January 31. But these aren’t just a donor thank you. When done correctly, they’re both a legal record and a donor stewardship and retention tool.
Our Most Popular Fundraising Tool in 2019
Hundreds of nonprofits have downloaded this basic fundraising plan template over the last year. That’s because it can take you from “I somehow have to raise $X,XXX,XXX … ” to “I have a documented plan with well-defined, manageable tasks!”
Donation Letters: How to Choose the Right Postage
Have you heard this saying? “Cheap, Fast, and Good. Pick two.” When it comes to choosing postage for your year-end appeal, this project management truth definitely applies. Here’s how to make your choice.
3 Things Your Donation Letter Must Be
I have a working theory. The further away we get from childhood the harder it gets to spot a great story. And you need to find that story if you want your donation letter to succeed.
Is #Giving Tuesday Worth It for Your Nonprofit? [Infographic]
For some nonprofits, Giving Tuesday is a great idea. It fits well with their existing fundraising strategy and strengths. But for others, especially smaller nonprofits, Giving Tuesday can be a distraction from more effective, year-end tactics.
5 Donation Page Fixes to Make Before Giving Season
Online giving is a growing source of revenue for most nonprofits. Ahead of fundraising season, it’s important to review the state of your donation page and make it as easy as possible to give.
Survey Reveals Top Barriers to Year-end Fundraising Success
Results from the 2019 Giving Season Survey reveal that most nonprofits know their main fundraising barriers, but only a few have a plan in place to remove them in time to boost year-end revenue.
One Big Reason Your Donation Letter Didn’t Work
It’s frustrating when a donation request letter doesn’t perform. But before you switch formats to a postcard or go completely digital, consider this simple explanation instead.
6 Myths That Fool New Fundraisers
No one likes to be fooled, especially where money is concerned. But if you’re a novice to the fundraising world, it’s easy to get distracted by all the fads that clog your inbox. Here are 6 of the top myths that I hear new fundraisers repeat. Let’s do some myth-busting with the latest research on these topics.